The opportunity timeline

• Overview

  InnovateTech Lab is hiring a Marketing Manager in Hayward, CA.

• Role description

  The Marketing Manager we're after at InnovateTech Lab can build a CA territory from a list of names and a lot of nerve. For someone 7 years deep in Brand Strategy, this Hayward job means $125,000 - $199,000, a freelance cadence, and genuine influence.

  Key Responsibilities

  • Trade weekly notes with product on what Hayward buyers keep requesting
  • Build the campaign calendar that keeps Hayward, CA pipeline full year-round
  • Coach the Marketing Manager team off discounting and onto value selling
  • Manage paid search, social, and email programs end to end
  • Turn a $125,000 - $199,000 budget into measurable underdog-spirited growth
  • Forecast demand and align marketing investment with sales objectives
  • Identify and pursue new business opportunities throughout CA
  • Develop and execute multi-channel campaigns that drive qualified leads for InnovateTech Lab

  What You'll Bring

  • A CA sensibility, or genuine curiosity about this market
  • Hands-on experience with modern Salesforce workflows and tooling
  • A CA work history, or strong reasons you'll thrive here anyway
  • Comfort being accountable for a fast-growing outcome in a freelance role

  We're InnovateTech Lab — a quietly-excellent Hayward, CA outfit that treats Affiliate Marketing less like a feature and more like a craft. Autonomy here comes with a partner: ask for help the moment you're stuck on Google Analytics.

  For your 6 of Demand Generation, expect $125,000 - $199,000, a mentor, a benefits package, and the room to grow on a flexible schedule.

  The InnovateTech Lab team is expanding in Hayward, CA this quarter, and this seat is part of that growth.

  Your Communication deserves a stage bigger than your current one, and InnovateTech Lab has it.

• Required skills

  • Demand Generation
  • Salesforce
  • Google Tag Manager
  • Google Analytics
  • Meta Ads Manager
  • Customer Segmentation
  • SEO
  • Affiliate Marketing
  • Canva
  • Brand Strategy
  • Attention to Detail
  • Communication
  • Analytical Thinking

• Benefits & perks

  • Supplemental life insurance
  • Medical insurance with low premiums
  • Maternity Leave
  • Charitable donation matching
  • Employee Assistance Program (EAP)
  • Internet Reimbursement
  • Mental health support services
  • Company car or car allowance
  • Professional association memberships
  • Paid maternity leave
  • Military leave
  • Phantom stock plan
  • Pet Insurance

• Apply before 2026-09-14

  Submit your application for this Freelance sales_marketing position.